One of the best ways to succeed in business, and this applies to just about anything, is to keep a close eye on what your competitors are doing. In a bricks and mortal business you would have to pay a secret visit, pretending to be a customer but online the process if far easier. If you want to see what prices your competition are offer and what special deals they have, all that you have to do is take a look at their website and it will all be there straight in front of you.
But what about finding out how your competitors are promoting themselves? This is a little trickier, but there are many tools out there that be been designed for that very purpose. One of the best ways to get traffic to your website is to build backlinks as this not only gets you direct traffic from any relevant sites that you are listed on, but it also helps with SEO, placing you higher up on search engines such as Google, Yahoo and Bing. There are many companies that have software which can track the backlinks that other sites in your niche are getting, and here are a few of the best ones that we have come across.
Previously known as Majestic SEO, this UK company allow you to carry out a few free searches each day, however the data that you get with the free package is fairly limited. You can sign up and add your own verified website in order to get all of the data on it, but if you want in-depth analysis on your competitors, it is going to cost you. The packages are fairly expensive, however there are discounts for signing up for more than one month, and you can always cancel it as so on as you have all of the information that you require. One drawback is that that data is not quite as up to date as it could be, but it is good enough to give you a general idea about the links a site has.
Another service very similar to Majestic, Moz is an American company who offer backlink tracking solutions. you May have come across Rand Fishkin and his whiteboard Fridays, which are very informative and provide great insights into SEO issues. Again the service is pretty expensive but they do occasionally offer free trails.
Much like the first two mentioned, Hrefs provide up to date tracking for a huge number of backlinks. They too have a free trail which you might want to take advantage of before you commit to the expense.
If you don not fancy spending the time delving into these services, there are people out there who will be happy to do it for you. Try looking on Freelancer,upWork or Fiverr, to find people who are offering it. One added bonus of doing this is that you do not have to pay for the subscription fee and you will still get all of the data that you need.