When you are deciding what content you should be focussing on for your website, one of the most important things is keyword research. This entails finding out what people are searching for on the Internet, how much competition there is for the search term, and how likely you are to be able to rank well in the search engines in order to get the traffic that you need.
Unless you are running are very popular website with a lot of content and a lot of backlinks, trying to rank highly on Google for some of the most popular terms is probably a waste of time, although it does not mean that you are doomed. One of the best ways to get around this is to focus your content on what is known as ‘long tail key words’. Basically a shot tail key word would be something like ‘football’, and a long tail keyword would be something like ‘football shorts for girls’. the point is that your website is not very likely to ever get search traffic for the first keyword, however you stand a fighting chance with the second.
Finding Popular Long Tail Key Words
One way to find keywords which will be popular in the short term is to keep and eye on the news. There will be stories on TV and in the newspapers which will cause people to carry out different searched on the Internet, and if you can supply them with the information that they are looking for you will get traffic. The down side to this is that the traffic is likely only to carry on for the duration of the news story. This is a good tactic to use if you are able to produce a lot of content on a regular basis.
Another way which is likely to bring you web traffic on a more permanent basis, is to take a look at Google Trends. This is a feature offered by Goggle where they show you a graph over time of how popular a certain search term has been. You will need to use your imagination a little and come up with log tail keywords related to your website, but after a while you will get the hang of it and can identify some great ideas for potential future content.
There are other tools which allow you to track the competition for a particular keyword. Some of these charge a subscription fee which can be fairly costly, although they can be a very wise investment if you have the money. Just some of the most popular ones include Wordstream, live-keyword-analysis.com and marketsamurai.com.
Before you commit to signing up to any of these paid services, it is a good idea to try out the free ones first to see if they are suitable for you. Keyword research is something that is every worthwhile learning as it means that your marketing efforts will be fully channelled in the right direction.